Using the internet to generate leads is not an easy task. It is not about bombarding your target audience with 10 emails every other week! For you to succeed in generating leads through emailing, you need to use effective emailing tactics. As such, this article highlights a few helpful lead generation ideas. Read on to discover some top 6 impregnable tips for generating quick leads for web design beginners and established web-based business owners.
1. Brevity – Images Where Necessary
To begin with, the subject line should be well-drafted. Ensure that your emails are brief and exactly to the point. You should invest in images in order to convey your message in a powerful way that leaves lasting impressions on the mind of the readers. Boost social integration and let the readers share the content. These tips will help you generate many leads by doing the little that counts without much filler fluff.
2. Proper Landing Pages
Landing pages are the “action” pages on your site and have a specific goal to accomplish. Their only purpose is to change the visitor into a lead or customer. Remember that it is useless to have so many people touring your site unless you succeed in converting them into customers. Unlike other content pages that seek to inform, landing pages are supposed to compel the reader to take some action – and that’s to the advantage of the website owner. However, only well-designed landing pages have the capacity to generate leads. Check out Automate web design for good examples.
To start with, landing pages should offer white paper, eBook, or industry report. They should invite the reader to subscribe to a newsletter, or some member only content. Other things that ought to be captured in the landing page include offering trial of a certain product, webinar and other events, and giving access to assessment tool or online utility. They should make the reader take a further step towards becoming one of your customers. These features are meant to make your landing page generate the highest number of leads.
3. Professional Networking – LinkedIn
Not many website owners know that you can use LinkedIn for lead generation. For you to use LinkedIn for effective generation of leads, you need to painstakingly research your prospective customers. It is one of the best tools that will give you a chance to research about prospects. If your desired audience works for a certain page that has a LinkedIn page, follow it. You will be sent all the updates and thus stay informed and spot lucrative opportunities in time.
You will gather valuable information regarding the prospects that will boost your chances of reaching out to them. You can also meet your prospects in LinkedIn groups. Such groups are a great place to meet your prospects and learn more about their particular needs. You will also have a great opportunity presented by the member messaging within the groups.
4. Top Quality and Entertaining Content
Again, you need to ensure that you create content that interests you clients. You should know that people will not read what you think they should read but what they want read. As such, you should always have your audience in mind when creating any content. They will only take time to read what they want. You should be prudent enough to make them do/know what you want as they read what they want. Simple!
5. Off-Line Opportunities
Again, you must not be too obsessed with the Internet-based lead generation until you forget that off-line events are equally important when seeking to generate leads. People who do not know about your website or the kind of products you deal in can be targeted at offline gatherings.
The greatest advantage in doing this is that the prospects visit your website with a positive attitude and most of them are likely to convert into leads. You should exploit the advantages of face to face communication to your advantage. You should give your audience a reason to visit your site and convert into leads.
6. Live Chat
Incorporating a live chat in your website also gives you an opportunity to make your website more vibrant. When a prospect returns a message and waits for three business days in order to get a reply, this doesn’t sound really a deal. On the other hand, a live chat makes the arrangement better since they can instantly pose questions and get quick replies in a matter of seconds.
Feedback widgets such as Qualaroo make lead generation an easier task for you. They enhance the relation between the website admin and the prospects an interesting experience. With a sound admin-prospect interaction, you are on the right track to increased leads.